Real Clients, Real Experiences

The best way to get a better understanding of the steps we take when selling a business isn’t from our people, but from the people that we’ve helped. Take a more in-depth look at how our professionals worked methodically through every stage of the sales process to help our clients achieve their financial goals.


In our extensive evaluation process we aim to answer your number one question: ‘how much is my business worth?’ Discover more about how we worked closely with clients to assess the current and potential value of their business and how this helped them decide if and when to take it to market.

Value Enhancement

The next stage of the selling process comes in the form of our complimentary value enhancement. During this stage we identify key areas in which your business can improve its value. Our clients explain the steps we took to drive their company forward and prepare it for achieving its best value when they decided to take it to market.

Going to market

When you decide it’s the right time to sell, we’ll do everything that’s needed to take your company to market. This includes creating the comprehensive documentation necessary to attract buyers and investors, and drawing up a specific marketing plan for your business. Explore how our clients benefited from our expertise and access to a network of global buyers.


Negotiation is perhaps the key stage in the sales process. Our dedicated dealmakers are available to negotiate with buyers and investors on your behalf, ensuring your business reaches its full sales value. Find out directly from our clients how our experience in negotiations helped them achieve their exit plans.

Deal Closure

When you decide to accept an offer, our work is only half finished. Deal closure is as crucial to the sale of your business as any other part of the process. Learn how we worked together with our clients to structure deals that exceeded their financial dreams.

Genereational youtube reviews

Generational on youtube

Listen to more real stories from the business owners that Generational Equity has helped on our Youtube channel. Here you can find a playlist of case studies and subscribe to stay updated with our latest uploads.

View our playlist

Over 40 awards and counting

M and A Advisor award
Thomson Reuters award
Inc 500 award
M and A Advisor award
Thomson Reuters award
Inc 500 award

40 awards, and counting

View our awards