We are pleased to announce the sale of Stackpole & Partners to Princeton Partners. The acquisition closed February 19, 2025.

Located in Newburyport, Massachusetts, Stackpole & Partners is a strategic marketing and branding agency specializing in financial, banking, and professional services industries. The firm provides expertise in brand development, digital marketing, content strategy, and creative execution to help clients enhance their market presence and drive business growth. With a deep understanding of highly regulated industries, Stackpole & Partners delivers data-driven marketing solutions that align with business objectives and customer needs. The agency combines strategic insights with creative storytelling to build strong, differentiated brands in competitive markets.

Based in Princeton, New Jersey, Princeton Partners is a strategic marketing and brand growth firm focused on helping businesses strengthen their brand visibility and achieve measurable results. The firm offers services in brand strategy, digital marketing, advertising, and data-driven media solutions, working with clients across various industries to improve customer engagement and business performance. With a data-driven, analytical approach, Princeton Partners develops and implements marketing strategies tailored to each client’s objectives, ensuring long-term growth and a competitive market position.

Stackpole & Partners brings a strong focus on financial institutions and banks, while Princeton Partners specializes in analytics and data-driven marketing. By combining their strengths, Princeton Partners will boost Stackpole’s capabilities with advanced analytics and strategic insights, while Stackpole will contribute its expertise in creative branding and marketing. This collaboration allows both firms to offer a more comprehensive suite of services, blending analytical precision with innovative brand storytelling to better serve their clients.

Generational Group Executive Managing Director, M&A, Eastern Region – David Fergusson, and his team led by Generational Affiliate, Jeff Carnigan, with the support of Managing Director, M&A, Corey Painter successfully closed the deal. Senior Managing Director, Roger Dean and Senior M&A Advisor and Conference Group Leader, Peter Stone established the initial relationship with Stackpole & Partners.

Ryan Binkley, CEO of Generational Group, added, “At Generational Group, we are proud to facilitate such impactful transactions.”