Generational Capital Markets is pleased to announce the acquisition of its client, Rountree-Moore Motors, by the Morgan Auto Group.

Rountree Moore has heritage dating back to 1915 in Lake City, FL. The company offered seven different auto brands, both foreign and domestic, at the time of sale including Ford, Lincoln, Toyota, and Nissan. This acquisition brings the Morgan Auto Group to 19 retail dealerships.

As a result of the acquisition, Morgan Auto Group will be able to offer five new brands, reaching customers in an adjacent geographic market.

Andy Moore, owner of Rountree-Moore said, "This is a tremendous opportunity to sell when the market's the best it's ever been for us."

Read the full Generational Capital Markets release on PRNewswire.