Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client, CoreBrand LLC, headquartered in New York, New York, by Brandlogic, headquartered in Wilton, Connecticut. The acquisition closed on November 29, 2013.

CoreBrand is a full-service brand consultancy that helps organizations understand, define, express, and leverage their brands for measurable results. Whether delivering research, strategy, creative expression or ongoing brand management, CoreBrand's sole focus is to help clients use their brands to make a measureable difference in business results.

"For more than 40 years, CoreBrand has differentiated itself with a consistent focus on measurement and an understanding of the correlation between brand and financial performance," said Jim Gregory, CEO of CoreBrand. "With the added consulting and digital capabilities that Brandlogic brings, we will enhance what is already the industry benchmark for measuring marketing performance and the financial value of brands." Managing Director Doug Smith and his team, including affiliate George Nova and Vice President Musa Jagne, led the Generational Equity deal team that advised CoreBrand on the transaction.

Brandlogic is a full-service brand consultancy, dedicated to creating ideas that drive performance. Brandlogic offers a full range of services including brand research, strategy, design, digital, communications, and employee engagement. A 100 percent employee-owned company, the firm has a 35+ year history of helping complex, global organizations solve their most pressing business and branding challenges. Hampton Bridwell, CEO of Brandlogic, said "Our eye is on the future and we believe the joining together of Brandlogic and CoreBrand positions us in a way that will inherently transform our organizations and give us the ability to help CMOs transform theirs as well."