Rick Nichols

Senior M&A Advisor

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Mr. Nichols is a seasoned executive with over 30 years of experience, specializing in guiding business owners through the development and implementation of growth strategies in sales, marketing, and supply chain management. His expertise comes with an extensive background that spans working with Fortune 50 corporations to mid and small-sized businesses.

Before joining Generational Group, Mr. Nichols served as a Chief Executive for privately held enterprises, where he crafted strategic growth plans and exit plans to help owners attain their financial goals. With a comprehensive understanding of various business departments, he has significantly contributed to the success of numerous entrepreneurs striving for their objectives. His past success includes roles such as Chief Sales Officer, Chief Strategist, and Global Vice President.

Commencing his career with institutions such as IBM, Avon Products, and The Lumistella Company, Mr. Nichols acquired diverse business knowledge and experience. His current focus is on middle market privately held businesses dedicated to preparing for growth or sale. These experiences have cultivated a profound insight into navigating challenging business environments and underscored the importance of a Strategic Plan for sustained success.

Mr. Nichols is dedicated to helping business owners navigate the multifaceted challenges facing them in today’s competitive landscape. His wealth of experience positions him as a strategic partner, uniquely equipped to guide businesses through the intricate journey of growth and the complexities of designing a successful exit strategy.

Mr. Nichols earned his Bachelor degree in Marketing with a minor in Economics from Georgia State University in Atlanta, GA.