Lisa Lippe Smith

Senior Managing Director, M&A Marketing and Buyer Coverage

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Lisa Lippe Smith is a seasoned MarTech strategist and team-oriented executive. She has more than 17 years of experience in the M&A industry and has served in multiple roles within the Generational Group.

Mrs. Smith currently leads the Generational M&A Marketing and Buyer Services departments which are focused on developing relationships with tens of thousands of active middle-market buyers and connecting them with Generational client business owners. Mrs. Smith has been instrumental in developing Generational’s proprietary buyer portal, known as DealForce, including a real-time posting of active deals and acting as a buyer hub for all communication and buyer activity.

She personally meets with buyers and business leaders who invest in growth and build companies; and she manages relationships with M&A industry influencers to showcase new Generational client-owned businesses to targeted potential buyers (e.g., ACG Conferences, “Association for Corporate Growth”). As a former co-owner of several small businesses, Mrs. Smith possesses first-hand experience of — and insight into — the challenges of privately held businesses. She is passionate about identifying and connecting qualified buyers and sellers in synergistic, win-win transactions. In her earlier professional life, Mrs. Smith was an educator and taught both locally and extensively overseas including: Bangladesh, Thailand, Russia, Sri Lanka, Nicaragua, and India.

A life-long Texan, she enjoys travelling the world with her husband, backyard BBQs, and playing with her two rowdy pups.

Mrs. Smith graduated with a Bachelor of Science from Texas Women’s University. She has also earned professional certifications in human resources, marketing automation, and customer relationship management.