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Bringing Wall Street to Main Street

Generational Group brings high-quality Wall Street financial services to Main Street businesses located throughout North America. We are consistently rated as one of the leading M&A advisory firms with a host of awards to our name. We continue to invest in our people and our process. Our ever-growing team remains guided by our strong core values and positive business practices upon which our company is built.

Generational Equity

Our journey began with Generational Equity, a company devoted to assisting and educating privately held business owners on how to successfully grow and exit for maximum value. We now lead the field, regularly ranking as the premier M&A firm for mid-market businesses.

Grow smart. Sell smart.
Watch our video to find out more.

We are leaders in M&A Over 50 awards and counting

M and A Advisor award

Investment Banking Firm of the Year 3 years running

Thomson Reuters award
Inc 500 award
M and A Advisor award

Investment Banking Firm of the Year 3 years running

Thomson Reuters award
Inc 500 award

We are leaders in M&A Over 50 awards, and counting

View our awards

Generational Capital Markets

At Generational Capital Markets we have a successful history of providing privately held companies exceeding $50 million in revenue with comprehensive mergers and acquisition services. Our team of professionals use proven processes that are designed to overcome the potential challenges and unique obstacles that can occur with larger transactions. We offer a hands-on service and solid exit strategies that are trusted by both owners and board members.

Generational Consulting Group

Generational Consulting Group are experts at developing and implementing strategic growth and value creation plans for privately held companies. We offer effective solutions that help you accelerate your growth, increase your value, and prepare you for an eventual successful exit.

Generational Wealth Advisors

Generational Wealth Advisors is an award-winning wealth management firm that serves a nationwide client base. Our experienced team delivers independent and objective advice. We work on the behalf of our clients and make decisions based on their needs, not on incentives to favor a particular strategy, asset class, fund manager or service provider.

Generational DealForce

DealForce is an online database of hundreds of middle-market businesses. Accessed by tens of thousands of qualified buyers from all over the world, DealForce offers select investment opportunities complete with our market-leading documentation.

DealForce Mobile App

DealForce App

Get our latest inventory straight to your phone with the DealForce app.


Our people are the driving force behind our success. Discover the high-caliber advisors that help make Generational Group an award-winning organization.

See the team