Generational Group Title Sponsor of the 2020 Jingle Bell Run

By Generational Group


We are pleased to announce that it’s time to lace up your running shoes and get your stopwatches ready – The Dallas Jingle Bell Run is back for 2020!

But, there’s a big difference: This year it’s going virtual.

Generational Group is proud to once again be the title sponsor of this annual festive 5K event. However, due to ongoing concerns surrounding the COVID-19, to ensure the health and safety of our community, The Jingle Bell Run (JBR) will be a virtual event for 2020, taking place between December 1 and December 17.

What does this mean?

This year JBR will be using the RaceJoy mobile app to track and time your 5K virtually, ensuring you can complete your run at a time and place safe and convenient for you. Through the app, you will receive:

  • GPS progress alerts
  • Live GPS tracking
  • Send-a-cheer for friends and family
  • Virtual results on the leaderboard

Race registration for 2020 includes the following:

  • A long-sleeved 2020 Jingle Bell Run T-shirt
  • Special offers provided by local businesses
  • A timed race with no additional charge
  • A discount for your 2021 race entry

Who does The Jingle Bell Run benefit?

As well as a great way to get fit with some fun, friendly competition, proceeds from The Jingle Bell Run will directly benefit two wonderful charities: the Trinity Strand Trail and the Dallas Mavericks Foundation.

Ryan Binkley, President and CEO of Generational said, “We are very pleased to once again be the title sponsor for one of our favorite events of the Holiday Season. Even though we won’t be able to participate together, we look forward to celebrating two great causes and enjoying this annual, festive event.”

To sign up for the run, or to simply give a donation, visit:

Carl Doerksen is the Director of Corporate Development at Generational Equity.

© 2021 Generational Equity, LLC All Rights Reserved