Generational Group Title Sponsor of the 2019 Dallas Jingle Bell Run

By Generational Group


We are proud to announce that Generational Group is the title sponsor of the 2019 Jingle Bell Run for the sixth year in a row.

The Jingle Bell Run will be held Friday, December 20, 2019, at the Hilton Anatole in Dallas during their Christmas at the Anatole celebration, providing an extra festive backdrop. The first race will start at 6:30pm.

This family- and dog-friendly event includes a nighttime 5k race, a 1-mile fun run and post-race celebrations at the Hilton Anatole. Carolers and music along the course will keep things lively as runners and their dogs pass by.

Participants are encouraged to come dressed in their spirited holiday attire and will also be given a pair of jingle bells and glow bands to "jingle all the way" through the race. An award will also be presented post-race for Most Festively Dressed Dog.

Proceeds from the race benefit the Trinity Strand Trail and the Dallas Mavericks Foundation.

In 2002, a group of dedicated individuals formed the Friends of the Trinity Strand Trail to spearhead the planning, construction, and enhancement of a 7.8-mile non-motorized hike and bike trail along the original Trinity River watercourse. The Trinity Strand Trail is located in the heart of the Dallas Design District. Once the project is complete, it will help with connecting over 73 miles of trail in DFW.

Established in October 1996, the Mavs Foundation is a private foundation affiliated with the Dallas Mavericks professional basketball team. Over the last 20 years, the Mavs Foundation has granted over $3.5 million dollars to non-profit organizations serving women, children and families in need, and created Reading and Learning Centers and basketball courts across the North Texas community.

“The run is a wonderful family event and I encourage everyone to join in the holiday fun,” said Ryan Binkley, President & CEO of Generational Group.

“We are thankful to be able to support our community and those in need through this sponsorship. Our Generational team is very excited to have the opportunity to make a difference through this very special holiday event.”

If you would like to register for the 2019 Generational Group Dallas Jingle Bell Run, please visit

Carl Doerksen is the Director of Corporate Development at Generational Equity.

© 2021 Generational Equity, LLC All Rights Reserved

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