Generational Group Advises U.S. Uniform & Supply in its Sale to Municipal Emergency Services

By Generational Group


Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, U.S. Uniform & Supply, Inc. to Municipal Emergency Services, Inc. (a portfolio company of Platte River Equity). The transaction closed June 16, 2023.

U.S. Uniform & Supply is a respected provider of uniforms, equipment, and supplies for emergency service personnel. Based in Indianapolis, Indiana, the company has been serving customers in the region for over two decades, offering top-quality products and exceptional customer service.

Established in 2001, Municipal Emergency Services (MES and MESFire), headquartered in Sandy Hook, Connecticut, has quickly grown to become a leading supplier of many of the best brands in the fire service industry, including: 3M Scott, Honeywell, Fire-Dex, Seek Thermal, Hurst Jaws of Life, Matex Hose, Elbeco, 5.11 Tactical, and many more. With the largest network of sales representatives, mobile service technicians, and in-house service centers in the United States, MES assures that its customers are purchasing quality name brand equipment.

Platte River Equity, located in Denver, Colorado, is a private equity firm that brings differentiated industry experience and insights to businesses in the lower middle market. Platte River’s principals have served as senior executives, board members and investors in a wide breadth of successful companies. The Firm leverages these experiences and builds lasting partnerships with management teams to help drive transformational growth.

The acquisition of U.S. Uniform & Supply reinforces MES’s commitment to providing top-quality products and services to emergency response professionals. By acquiring U.S. Uniform & Supply, MES aims to leverage its extensive industry experience and capitalize on the synergies between the two companies.

As part of the acquisition, MES will integrate key personnel from U.S. Uniform & Supply into its team, ensuring a smooth transition for customers and maintaining the exceptional service they have come to rely on. Existing U.S. Uniform & Supply customers can expect uninterrupted access to their preferred products and services, with the added benefit of MES’s expanded offerings.

“Having been in business for over 32 years, there is no greater reward as an owner than knowing the vision that carried my dream will live on beyond my days,” said Bill Kessler, owner of U.S. Uniform & Supply. 

Kessler added, “I could not be any happier to have found Tom Hubregsen and the team at MES as the successor to my life’s work in serving those who serve us. As owner of U.S. Uniform & Supply, to all of my public safety customers, I thank you for the honor and privilege to have served you. You are in good hands.” 

“We are thrilled to announce the acquisition of U.S. Uniform & Supply,” said Tom Hubregsen, CEO of MES. “This strategic move aligns with our vision of growth and enables us to strengthen our foothold in the Indianapolis area. We look forward to providing the exceptional service and high-quality products that both MES and U.S. Uniform & Supply customers have come to expect.”

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Mark Long, a Generational Group Authorized Affiliate, and Vice President, Madison Buckley, successfully closed the deal. Senior Managing Director, David Robinson, established the initial relationship with U.S. Uniform & Supply.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit