Generational Group Advises The Floor Trader in its Sale to Upton Flooring

By Generational Group


Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Rhodes & Company (dba The Floor Trader-Gulf Coast) to Upton Flooring, LLC. The transaction closed July 14, 2023.

‘Located in Ocean Springs, Mississippi, The Floor Trader-Gulf Coast is a flooring retailer that stocks large amounts of flooring of all types for quick delivery. The Company also provides large displays for easier selection and an easier shopping experience for its customers. 

Products and Services include: Vinyl Plank, Carpet & Cushion, Ceramic (plus supplies), Wood (plus supplies), Laminate (plus supplies), and a variety of miscellaneous products.

Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Managing Director Cory Strickland, with the support of Vice President, M&A, Lance Thomasson, closed the deal. 

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit