Generational Group Advises Story First, Inc. dba The Costumer in its Sale to Teamshares

By Generational Group

08/18/2025

Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of Story First, Inc. dba The Costumer to Teamshares. The acquisition closed January 17, 2025.

Headquartered in Schenectady, New York, The Costumer has been a major force in the costume rental business since 1917, specializing in providing costumes for school productions, theaters, and performance groups nationwide. The company supports theatrical productions of any scale, from Broadway to community theater. In addition to rentals and sales, The Costumer offers props and set decorations. Known for its exceptional service and attention to detail, The Costumer is a trusted partner for high-quality, affordable costume solutions.

Teamshares, a company that helps small businesses become employee-owned, is a national company that has helped more than 95 businesses across 30+ states and 40 industries become employee-owned. By acquiring businesses from retiring owners, Teamshares empowers employees to become shareholders while providing ongoing financial education and support. The company’s goal is to create sustainable, employee-owned businesses that benefit both the former owners and the new workforce, fostering long-term success and wealth generation. Through its innovative model, Teamshares is helping to reshape the future of small business ownership in America.

Generational Group Executive Managing Director, M&A, Eastern Region – David Fergusson, and his team led by Generational Affiliate, Ray Palombi, with the support of Managing Director, M&A, Corey Painter successfully closed the deal. Senior M&A Advisor, J.A. Schram established the initial relationship with Story First, Inc. dba The Costumer.

Ryan Binkley, CEO of Generational Group, added, “We’re pleased to have played a role in achieving a successful result for all parties involved.”