Generational Group Advises Red Oak Medical Supply in its Sale to Private Investor

By Generational Group


Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Emaan Medical Supply, Inc. (dba, Red Oak Medical Supply) to a Private Investor. The transaction closed March 13, 2023.

Founded in 1997, Red Oak Medical Supply (ROMS), located in Houston, Texas, is one of the leading medical supply retailers in Houston. Specializing in Pediatric, Adult, and Bariatric medical equipment and products, ROMS’ knowledgeable staff has helped thousands of clients in need of support and guidance to purchase the best healthcare product that suits their needs. The Company offers services to make the buying experience convenient and hassle-free. With more than 10,000 unique items in stock, ROMS is truly a one-stop shop for all medical supplies in Houston.

ROMS carries top-name brand healthcare products known for their reliability, durability, and comfort, such as Pride Mobility, Golden Technologies, Medline, Invacare, Drive Medical, Innogen, Resmed, Respironics, Nova, Convatec, Hollister, Prevail, Tena, OxyGo, BSN Medical, Jobst, Sigvaris, FLA Orthopedics, and many more. The ROMS staff has up-to-date information on products and trends in the healthcare industry and are able to educate and demonstrate the use and functionality of the products carried.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Vice President, M&A, Andre Farahmandi, with the support of Vice President, M&A, Jacob Mangalath, successfully closed the deal. Senior Managing Director Doug Morrow established the initial relationship with ROMS.

“It was a pleasure working with the seller and buyer as both have similar values,” said Farahmandi.

He added, “These shared values will allow the Company to continue providing quality products and stellar customer service, while also working to grow and continue finding additional value they can bring to the Company, customers, employees, and suppliers.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit