Generational Group Advises Mule City Specialty Feeds, Inc. in its Sale to M2 Advisors

By Generational Group

05/15/2025

Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of Mule City Specialty Feeds, Inc. to M2 Advisors. The acquisition closed April 3rd, 2025.

Located in Benson, North Carolina, Mule City Specialty Feeds Inc. has been a trusted provider of high-quality animal feed for over 65 years. Serving a diverse clientele of local farmers and livestock owners, the company offers a wide range of proven feed formulas for chickens, hogs, goats, sheep, cows, and dogs. Understanding that no two farms or animals are alike, Mule City also specializes in custom feed blends tailored to specific nutritional needs, including Non-GMO options verified by The Non-GMO Project. Committed to adapting with the evolving agricultural landscape, Mule City continues to support the farming community with reliable products and personalized service.

Based in New York City, NY, M2 Advisors is a holding company of investments owned by Matt Matros, a leading entrepreneur. Matt’s previous ventures include Protein Bar & Kitchen®, a fast casual chain he founded and sold to L Catterton, and LIMITLESS®, an innovative beverage company he founded and sold to Keurig Dr Pepper. Matt has various small and medium business (SMB) investments across building services, consumer products, and professional services.

Generational Group Executive Managing Director, M&A, Eastern Region – David Fergusson, and his team led by Generational Affiliate, Gene Gall, with the support of Vice President, M&A, Emil Nirkis, successfully closed the deal. Senior Managing Director, Thomas Hamm and Senior M&A Advisor, Dave Heymann established the initial relationship with Mule City Specialty Feeds, Inc.

Ryan Binkley, CEO of Generational Group, added, “This transaction highlights our commitment to creating value through strategic partnerships. At Generational Group, we’re proud to have united two organizations set for continued success.”