Generational Group Advises MS Rubber Company in its Sale to TRG

By Generational Group


Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client MS Rubber Company to TRG, LLC. The transaction closed September 12, 2023.

Founded in 1963, and located in Jackson, Mississippi, MS Rubber Company (MS Rubber) is an industrial supplier and fabricator of rubber products including hydraulic hoses, fittings, belts, gaskets, rubber sheeting, expansion joints, plastic sheets and related products. The Company is an authorized dealer of Danfoss Hydraulics products.

MS Rubber maintains excellent relationships with commercial industrial businesses in Mississippi and the Southern United States. The Company’s products are used by a variety of industries including manufacturing, public administration, waste disposal, construction, mining, agriculture, and more.

Headquartered in Appleton, Wisconsin, TRG provides maintenance services, critical equipment (new and restored), and the distribution of sealing solutions for various United States and Canadian industrial facilities.

Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior Managing Director, Cory Strickland, with the support of Vice President, M&A, Lance Thomasson, closed the deal. Senior Managing Director Doug Morrow established the initial relationship with MS Rubber.

“This was one of those rare instances where the perfect seller and the perfect buyer came together at the same time. MS Rubber, run by sisters Sandy and Rhonda were ready to exit the family’s industrial supply business and along came TRG who is also in the industrial supply business and wanting to expand, and we made a deal,” said Strickland.

Strickland added, “It is great to know that we have found the perfect fit to take MS Rubber into the future and to carry on the family’s legacy.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit