Generational Group Advises Kosmos Q in its Sale to L2 Capital

By Generational Group


Generational Group, a leading mergers and acquisitions advisory firm for privately held businesses, is pleased to announce the sale of its client Kosmos Q, LLC to L2 Capital. The closing was first announced on May 3, 2024.

Kosmos Q, located in Oklahoma City, Oklahoma, sells world champion barbecue rubs, injections, marinades, glazes, and wing dust via its Direct-to-Consumer (D2C) website in addition to Amazon sales, wholesale customers, such as Wal-Mart, Ace Hardware, Buc-ee’s, Scheels, and Bass Pro Shops/Cabela’s, and a small retail storefront.

The Company was founded and led by President, Darian “Kosmo” Khosravi, who is an all-in-one champion pitmaster, savvy social media marketing guru, and overall barbecue superhero. Darian has retained a meaningful equity stake and will continue leading the business in partnership with L2 Capital.

Kosmos Q’s excellent industry reputation and ever-growing brand awareness has established it as the rising star BBQ brand in the country. BBQ connoisseurs, hobbyists, and home cooks have made Kosmos Q the go-to source for education, recipes, and of course BBQ rubs, injections, marinades and glazes, and everything BBQ in the grilling and barbecue community.

Headquartered in Devon, Pennsylvania, L2 Capital (L2) is a private equity firm accelerating breakthrough business growth for founders and investors alike. Because L2 sees companies in a way that no one else does, they are able to recognize potential where others may not, and they have an amazing track record with D2C investments.

The L2 team is always willing to roll up their sleeves and do whatever it takes to ensure success, and there’s no better partner to celebrate the wins or navigate rough waters with. Having a direct-ownership mentality, they go above and beyond every time.

Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, with the support of Vice President, M&A, Lance Thomasson closed the deal. Managing Director of Strategic Accounts, Suzanne Harp established the initial relationship with Kosmos Q.

“Darian has built such an amazing business with Kosmos Q, and from the beginning developed the product name and reputation as a D2C business, such that the large wholesale/retail players are excited to add any number of Kosmos Q SKUs to their shelves,” said Goss.

Goss added, “Darian and L2 Capital had an immediate rapport and vision to partner together and accelerate Kosmos Q’s expansion to more retail shelves, and to continue to drive expansionary D2C growth via additional digital marketing campaign strategies, and together they will share a tremendous amount of success going forward.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit