Generational Group Advises Icing on the Cake in its Sale to a Private Investor

By Generational Group


Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Icing on the Cake to Private Investor. The transaction closed on April 19, 2024.

Located in Los Gatos, California, Icing on the Cake (IOTC), is an ultra-premium, made-from-scratch retail dessert bakery, including sale of gifts, greeting cards and seasonal merchandise. With nearly 40 years in the market, IOTC holds a dominant market share, and is a beloved and iconic local institution and a regional destination thanks to its considerable brand equity and appeal of its carefully curated social media presence.

Generational Group Executive Managing Director, M&A – Western Region, Lori Galloway, and her team led by Senior Vice President, M&A, Amy Wall closed the transaction. Executive Managing Director, Tom Braun established the initial relationship with Icing on the Cake.

“Icing on the Cake is a beloved business in Los Gatos, built by Lynn over three decades. The community is thrilled that the business will continue on,” said Wall.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit