Generational Group Advises Fleet Safety International in its Sale to We Know Training

By Generational Group


Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Fleet Safety International (FSI) to We Know Training. The transaction closed June 10, 2024. 

We Know Training, headquartered in Edmonton, Alberta, is a technology-enabled, international learning solution provider. With this acquisition, We Know Training has expanded its educational service offerings into the driver safety industry and will serve as a platform for FSI’s continued growth and innovation. 

Established in 1986, Fleet Safety International (FSI) is a prominent provider of online driver education and in-vehicle training based in Calgary, Alberta. Renowned for its research and behavior-based driver education solutions, FSI prides itself on setting the driver training standard in Canada. 

“Fleet Safety International has been known for providing industry-leading driver safety solutions for more than 40 years, and we’re thrilled to welcome them to the We Know Training team,” said Chris LaBossiere, President and CEO of We Know Training. “Since its inception, they’ve looked to the future of driver safety, and that commitment to industry innovation drew us to them.” 

Both companies will continue to operate within their respective structures during an integration period before eventually transitioning operations and integrating training solutions under the We Know Training brand. 

“By bringing together our two companies, we’ve created a structure that adds value to the driver safety training ecosystem through a combined knowledge base and a broader reach,” said Dr. Randy Flemmer, President of FSI, who will stay on in an advisory capacity. “It means more bench strength to innovate and improve driver safety, and increased capacity to equip more drivers with safety skills and reduce collision rates across Canada and beyond.” 

Executive Managing Director, Western Region, Lori Galloway and her team led by Managing Director of M&A Ted Rattenberry, successfully closed the transaction. Senior Managing Director Terry Stidham established the initial relationship with FSI. 

Rattenberry expressed his anticipation about the prospects of the integrated operation: “The collaboration between We Know Training and Fleet Safety International will surely result in continued innovation of customized training solutions for driver safety.” 

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit