Generational Group Advises Carolina Custom Security & Sound in its Sale to Rely Technology Charleston

By Generational Group


Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Carolina Custom Security & Sound, to Rely Technology Charleston. The deal closed October 11, 2023.

Carolina Custom Security & Sound, located in Mount Pleasant, South Carolina, sells and installs alarm and camera systems, custom audio and video, and smart home solutions.

Rely Technology (Rely) began in 2008 in Lexington, Kentucky, later establishing a branch in Charleston, South Carolina in 2019. Rely is focused on helping make homes more enjoyable, entertaining, and easy to use. They do this by crafting plans for home technology specific to each family, with a focus on simplicity.

Rely stands apart from its competitors because of their relationship-oriented approach. They don’t want to just sell someone a system, but rather get to know their clients and become a trusted resource that can be depended on for years to come. Rely’s mission is to help make their clients’ lives better.

Generational Group Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, Paul Fackler, a Generational Group Authorized Affiliate, with the support of Vice President, M&A, Emil Nirkis, successfully closed the transaction. Senior Managing Director Terry Stidham established the initial relationship with Carolina Custom Security & Sound.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit