Generational Group Advises Britton Marketing & Design Group in its Sale to BrandStar

By Generational Group


Generational Group, a leading middle market investment bank for privately held businesses, is pleased to announce the sale of its client, BMD Agency, LLC (dba Britton Marketing & Design Group) to BrandStar, Inc.  The transaction closed February 1, 2024.  

Britton Marketing & Design Group (BMDG), located in Fort Wayne, Indiana, is a boutique branding and design firm that helps companies define what makes them different from all others. BMDG helps companies brand their DNA by developing nuanced visuals and copy to express their brand uniquely and then develop marketing strategies and execute on those marketing plans.   

BMDG offers clients a wide variety of services including strategy and planning, as well as creative and digital services. The Company’s goal is to be an advertising agency that lives at the intersection of form and function. BMDG develops value driven brands through emotionally resonant creative. The Company also understands how to deliver strategically, effectively, and creatively to audiences across a multitude of platforms and channels.  

Headquartered in Deerfield Beach, Florida, BrandStar is a vertically integrated production and marketing agency. The Company offers everything found at a full-service advertising firm and much more. The scope of their offerings is unmatched.  

BrandStar is a “brand matchmaker,” leveraging a combination of creative storytelling, marketing strategy, results-driven media, technology innovation, and unrivaled television production capabilities. From giving startups a national footprint, to helping national companies achieve a global one, and everything in between, their collective skills and services are solely focused on furthering each client’s success.  

Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, Marcia Conley, a Generational Group Authorized Affiliate, with the support of Vice President, Madison Buckley successfully closed the transaction.  Senior Managing Director David Robinson established the initial relationship with BMDG. 

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit