Generational Equity Announces the Sale of S&S Fire Suppression Systems, Inc. to Davis-Ulmer Fire Sprinkler Company, Inc.

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client S&S Fire Suppression Systems, Inc. (S&S or the Company), headquartered in Tappan, NY, by Davis-Ulmer Fire Sprinkler Company, Inc., headquartered in Buffalo, NY. The acquisition closed on October 1, 2014.

Founded in 1961 by Domenick and Sam Serrano, S&S designs and installs fire suppression systems and provides inspection, testing, and maintenance services for fire suppression systems. S&S has served the New York State, New Jersey, eastern Pennsylvania, and western Connecticut regions for over 50 years.

The Company serves local construction companies and contractors for new construction and renovation projects. To learn more visit their website at:

Managing Directors Doug Smith and Michael Goss led the Generational Equity deal team that advised S&S on the transaction. 

According to Michael Goss, “This transaction, from the beginning, was an astonishingly strong cultural fit for both the sellers and the buyer and will ensure that the legacy and values that the founding Serrano family created over 50 years ago will continue to benefit employees, its customers and suppliers, and the many communities it touches in the mid-Atlantic region for years to come, as part of the Davis-Ulmer and APi Group family.”

Davis-Ulmer offers clients the security of experience, quality performance and turnkey solutions for fire sprinklers, suppression, alarm and detection.

With six locations in the Northeast region of the United States, including W&M Sprinkler of New York City, Davis-Ulmer has a strong cross-section of dedicated professionals who are experts in their field.

To learn more about the company visit their website at

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit