Generational Equity Announces the Acquisition of Mainly Monograms, Inc. by Front Nine Capital

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately-held, middle-market businesses, is pleased to announce the acquisition of its client, Mainly Monograms, headquartered in West Nyack, New York, by Front Nine Capital, LLC, headquartered in New York, New York. The acquisition closed on October 1, 2015.

Mainly Monograms is a distributor and supplier of athletic apparel and promotional products, and performs embroidery and silk screening services for customers throughout the East Coast. To learn more, visit 

Managing Director Doug Smith and his deal team including affiliate Ahmad Behjati and Vice President Ryan Johnson led the Generational Equity deal team that advised Mainly Monograms on the transaction. 

“Patience is a virtue; this successful transaction was a result of collective efforts by all parties involved including the buyers, sellers, attorneys and tax consultants,” stated Behjati.

Front Nine Capital, LLC seeks investments in middle-market companies with a focus in the custom apparel industry. Learn more by visiting

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit