Generational Equity Announces Sale of Truesdell Corporation to Woodlawn Partners

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Truesdell Corporation of Tempe, Arizona, to Woodlawn Partners of Chicago, Illinois. The acquisition closed in February of 2017. Details were not disclosed.

Truesdell Corporation is a four-decades-old company located outside of Phoenix that provides quality repair, restoration, strengthening, protection and maintenance of concrete structures. Comprehensive services range from assistance with initial diagnosis to final completion.

Truesdell has completed more than 7,000 projects on a wide variety of national and international repair projects ranging from high-rise buildings, nuclear power generating plants, airports, residential projects, water treatment facilities and a sizeable amount of public agency DOT work.

Currently operating in 26 states, Truesdell is consistently expanding into new regions due in part to its proprietary equipment, processes and expertise. Since 1995, the company has nearly doubled in size every three years under the leadership of new management. 

Woodlawn Partners, a Chicago-based private equity firm, focuses on providing succession strategies for entrepreneurial and family-owned businesses across a variety of industries. 

Acting as a steward and builder of the businesses it acquires, Woodlawn becomes directly involved in helping the companies achieve their long-term potential, as well as providing continued opportunities for employees and value to customers.

Additional funding was provided by Peninsula Capital Partners.

Generational Equity Managing Director Stephen Crisham and Vice President Lori Galloway successfully closed the deal. Generational Equity Senior Managing Director Tom Braun established the initial relationship with Truesdell.

"The value of Truesdell was well recognized in the industry," said Crisham. "The management of the company melded extremely well with that of Woodlawn Partners and Peninsula Capital Partners."

About Generational Equity

Generational Equity, part of the Generational Group headquartered in Dallas with over 200 professionals located throughout North America, helps business owners release the wealth of their business by providing merger, acquisition and strategic growth advisory services.

Their four-step approach features exit planning education, business valuation, value enhancement strategies, and M&A transactional services. The M&A Advisor recently named the company its 2016 Investment Banking Firm of the Year.

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About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit