Generational Equity Announces Acquisition of Software Design Solutions by Applied Visions

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held, middle-market businesses, is pleased to announce the acquisition of its client, Software Design Solutions of Murrysville, Pennsylvania, by Applied Visions of Long Island, New York. The acquisition closed Sept. 16, 2016. Details were not disclosed.

Founded in 2003, Software Design Solutions offers development services for embedded systems, workstation applications, user interface design and software process improvement.

The company has developed applications for a variety of industries including medical, industrial automation and control, audio and image signal processing, transportation, networking, defense, security and consumer devices.

Applied Visions develops custom commercial applications that run in the cloud, on mobile devices and desktops. The company has become increasingly involved in “internet of things” (IoT) applications in recent years. The addition of Software Design Solutions’ capabilities will accelerate AVI’s growth in that important field.

Managing Director Doug Smith and Vice President Ryan Johnson led the Generational Equity deal team that advised Software Design Solutions on the transaction.

“It was very important to our client to find a buyer with a strong sales and marketing presence that would enable Software Design Solutions to focus on its core services, and support the ongoing growth of the company. Both parties saw the great fit, and were very committed to making the deal happen,” said lead dealmaker Ryan Johnson.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit