Generational Equity Advises Zooka Creative in its Sale to Unite Digital

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Zooka Creative Corporation, to Unite Digital Holdings. The acquisition closed January 3, 2023.

Located in Mountain View, California, Zooka Creative (Zooka) is a leading Silicon Valley agency specializing in branding, video production, eCommerce content, and campaigns that drive sales. Celebrating more than 15 years of excellence, Zooka serves clients across multiple industries including B2B technology and B2C consumer goods.

U.S.-based Unite Digital Holdings (dba Unite Digital, Unite, or UD) is an agency investment and advisory group exclusively focused on creating a successful, thriving corporate ecosystem for marketing firms to better serve middle market and enterprise clients.

Through acquisition and organic growth, the goal for Unite and agencies within its ecosystem is to proudly serve the largest share of mid-market clients and divisions within large corporations across growth-focused industries in the U.S.

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham, and his team, led by Managing Director Mergers & Acquisitions, James Hermann, with support from Sr. Managing Director – Western Region, Lori Galloway, successfully closed the deal. Executive Managing Director Thomas Braun established the initial relationship with Zooka.

“All the parties were very cooperative in expediting a quick close to a mutually agreeable transaction,” said Hermann.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit