Generational Equity Advises Wheat Ridge Cyclery in Sale to Private Investor

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Wheat Ridge Cyclery to a Private Investor. The transaction closed April 23, 2021.

Located in Wheat Ridge, Colorado, Wheat Ridge Cyclery (WRC) is known as “Colorado’s destination bicycle shop”. Founded in 1973, WRC focuses on bicycle sales, accessory & part sales, clothing, and service. WRC targets individual consumers throughout the United States, but approximately 95% of revenue comes from the Denver Metro Area.

As one of the leading cycling shops in Colorado, WRC maintains a base of approximately 75,000 customers and over 60% of revenue comes from recurring customers. Overall, WRC’s established customer base is a strong asset that contributes to stability and presents opportunities for revenue growth under its new owner.

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham, and his team, led by Senior M&A Advisor, Donald Beezley, supported by Senior Vice President, Chad Comroe, successfully closed the transaction. Executive Managing Director Tom Braun established the initial relationship with WRC.

“It’s so satisfying to see a great business, particularly a marquee brand like Wheat Ridge Cyclery with a great family tradition, transfer successfully to new ownership that shares that same vision for excellence and taking the business into the future, adding to its legacy,” said Beezley.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit