Generational Equity Advises VIC the PICC in Partnership Sale to the Pine Street Group

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the partnership sale of VTP Southwest LLC (dba VIC the PICC) to The Pine Street Group. The acquisition closed December 31, 2020 and details were not disclosed.

VIC the PICC (VTP), located in Lodi, California, is a comprehensive vascular access Company providing peripherally inserted central catheter (PICC) and midline insertions, peripheral venous access as well as continuing education, precepting and consulting for hospitals, long-term care, and other healthcare facilities. This is accomplished by VTP’s team of in-house staff of nurse practitioners, registered nurses, and registered vascular technologist sonographers. Prior to the acquisition, VTP was wholly owned by Chief Executive Officer Cary Catron and Chief Nursing Officer Nina Catron.

Located in Los Angeles, California, The Pine Street Group is an investment holding company focused on investing in middle and lower-middle market businesses in a variety of industries. Their primary industries of focus include healthcare services, chemicals, financials, business services, franchise businesses, media, and agriculture. They have a highly flexible mandate enabling them to invest across capital structures and deal types. The Pine Street team has experience executing well over $1 billion in transaction value with over a decade of combined experience. The Pine Street team was led by Managing Partner Jonathan Sassover and Managing Partner Michael Davidov.

Generational Equity Managing Director Don Ho was the lead dealmaker that successfully closed the transaction. “We are very honored to be able to represent VIC the PICC as it partners with the Pine Street Group and their portfolio companies to expand the Company’s services and capabilities nationwide. This partnership represents a culmination of years of hard work, dedication, and shared vision, which will give VIC the PICC the resources need to further expand their capabilities and markets, develop their infrastructure, and accelerate growth in order to better serve their customers and take care of their dedicated employees,” said Don Ho.

Generational Equity Vice President Jacob Mangalath was the supporting dealmaker on the transaction. “The trust and patience that our client placed in us and our process helped us to best position the Company for success and find the perfect partner for them. We are so privileged to facilitate the acquisition of this critically needed business by visionaries who can take it to the next level,” said Jacob Mangalath.

Both Mr. Ho and Mr. Mangalath are dealmakers in Executive Managing Director Michael Goss’ Transaction Group. Executive Managing Director Tom Braun established the initial relationship with VTP.

After the conclusion of the transaction, Cary Catron, CEO of VIC the PICC said, “It was also really great to work with Generational Equity, they were extremely professional, and Don Ho is truly a great team leader and dealmaker, he pays attention to every detail. I am extremely pleased to be partnered with Jonathan Sassover and Michael Davidov at the Pine Street Group. We are looking forward to the future and what it has in store for us as we grow this enterprise.”

The Pine Street Group Managing Partner Jonathan Sassover stated, “As a well-established, scalable platform company operating in a growing segment of the healthcare services market, VIC the PICC further expands our offerings in the mobile healthcare services market. We are excited to partner with Cary, Nina, and the VIC the PICC team to continue to invest and grow the company.”

Michael Davidov added: “Working with Don Ho and the Generational Equity team to close this transaction was a pleasure. They worked diligently and in good faith to successfully intermediate the transaction.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit