Generational Equity Advises Tuff Turf Molebusters in its Sale to Credo Private Capital

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Tuff Turf Molebusters, to Credo Private Capital. The transaction closed February 28, 2022.

Tuff Turf Molebusters (Tuff Turf) is a pest control and fertilizer services company located in Byron Center, Michigan. The Company has experienced solid growth and continued profitability during its 25+ years in business and is well-positioned for continued growth. The Company is a seven-time Super Service Award winner with Angie’s List. This award is only given to the top 5% of companies nationwide that show great customer service and quality work. Tuff Turf is an A+ accredited business with the Better Business Bureau.

Credo Private Capital (Credo) was formed to provide business owners and management teams access to an investment partner that does not have the constraints associated with traditional private equity. Credo is a long-term investor that believes companies should be operated based on what is best for the business, its employees, and its customers. With no pre-determined investment timelines, Credo’s ownership is akin to a 2nd generation business owner.

The principals of Credo have been involved in 20+ transactions comprising $300+ million of invested capital over the last 15 years, consisting of companies ranging in size from $1 million to over $30 million of EBITDA across a wide variety of industries including manufacturing, value-add distribution and business services.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Sr. Managing Director Northeast Region, Doug Smith, with support from Managing Director, Mergers & Acquisitions, Ryan Johnson, successfully closed the transaction. Senior Managing Director Roger Dean established the initial relationship with Tuff Turf.

“The Tuff Turf Molebusters brand is known throughout Michigan and was a major factor in this deal closing,” said Smith.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit