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Generational Group Advises Truitt Enterprises in its Sale to Private Investor

By Generational Group

02/10/2022

Generational Group, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the majority sale of its client, Truitt Enterprises, Inc., to a Private Investor. The transaction closed February 1, 2022.

Headquartered in the Gun Barrel City, Texas, Truitt Enterprises (dba Hootin Holler) is a leading liquor, wine, beer, and convenience store that specializes in wholesale and retail customers. In operation for over 30 years, the Company has developed a broad set of capabilities. The Company has strong relationships with key customers in a variety of markets, including many bars and restaurants in the regional area.

Generational Group Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Cory Strickland, with support from Vice President, M&A, Jacob Mangalath, successfully closed the transaction. Senior Managing Director Joe Van Voorhis established the initial relationship with Truitt Enterprises.

“The day I met the Truitt family they told me the most important thing to them when finding a successor for Hootin Holler was to find someone that would continue the legacy with the customers and employees; and that was more important than the monetary value of the business,” said Strickland.   

He added, “I am happy to say that we found that perfect buyer and I look forward to seeing the legacy continued into the future.”

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About Generational

Generational Group, headquartered in Dallas, TX, is a leading, award winning full-service M&A advisory firm. Generational has over 350 professionals across 17 offices in North America. The firm empowers business owners to unlock the full value of their companies through a comprehensive suite of services—including M&A advisory, exit planning education, business valuation, strategic growth advisory, wealth advisory, and digital solutions.

Celebrating its 21st year, Generational has successfully closed over 1,800 transactions and has ranked #1 or #2 in all LSEG league tables for deals valued between $25 million and $1 billion in 2024 and 2025.

The firm was named 2025 USA Investment Banking Firm of the Year by the Global M&A Network and recognized as Investment Banking Firm of the Year by The M&A Advisor in 2024 and 2025.