Generational Equity Advises TriMax Direct in its Sale to The Alesco Group

By Generational Equity

07/08/2022

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of the List Management and Brokerage Business of its client, KVK Worldwide LLC (dba TriMax Direct), to The Alesco Group, LLC. The transaction closed June 1, 2022.

Located in St. Paul, Minnesota, TriMax Direct (TriMax) founded in 2001, is an outsourced data, research, and marketing agency. The Company helps clients understand and build their customer and prospect databases by providing quality data management and analytics. The Company helps its clients find, understand, and build their customer base — by providing list brokerage, research, and marketing solutions. That means they help reach the right person, with the right message, at the right time. TriMax generates revenue from a wide range of industries, including Higher Education, Trade Magazine Publishers, Health and Fitness, and a variety of other end markets.

The Alesco Group (Alesco), located in Ft. Myers, Florida, is a leading diversified marketing services organization. Its portfolio of companies specializes in machine learning analytics, data compilation and curation, data management and monetization, data brokerage and digital marketing services. Their clients look to them to provide solid recommendations that produce results. Across all brands, their consultative and iterative approach focuses on solving problems, overcoming obstacles and capitalizing on opportunities.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior M&A Advisor, Stephen Dinehart, with the support of Vice President, M&A, Jacob Mangalath, successfully closed the transaction. Senior Managing Director Thomas Hamm established the initial relationship with TriMax.

“The Alesco Group is a great fit to continue the quality services TriMax provides. They have an appropriate knowledge base serviced by strong team resources,” said Dinehart.