Generational Equity Advises Swing Kingdom in Sale to PennSpring Capital

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Swing Kingdom, LLC, to PennSpring Capital, LLC. The acquisition closed May 22, 2019 and details were not disclosed.

Located in Leola, Pennsylvania, Swing Kingdom is the nation’s largest manufacturer of vinyl playground equipment. The Company designs and builds the strongest vinyl kids’ swing sets on the market. Their goal is to always be innovative; manufacturing high-quality swing sets to meet the high standards of their customers. The Company’s children playsets and swing sets cater to nearly any budget, with flexible designs to fit most backyards. Swing Kingdom also has the widest range of vinyl swings, slides, and accessories for kids of all ages.

PennSpring Capital, located in Lancaster, Pennsylvania, is a progressive lower middle market private equity firm focused on companies with strong foundations and proven leadership, excelling within sizeable industries typified by high fragmentation. PennSpring has now made eight investments in the last ten months, including five majority investments. 

PennSpring unlocks liquidity and empowers growth. PennSpring is a people-forward investment firm focused on lower middle market opportunities, investing in dynamic firms and helping evolve them to institutional scale. PennSpring’s Partners are entrepreneurs with firsthand experience in growing and positioning businesses. PennSpring engages at a deep level and applies its experience to elevate its partners’ businesses.

“We are proud to announce the acquisition of this quality company, right in our home base of Lancaster County, PA,” said Lou Castelli, Managing Partner of PennSpring Capital. “Swing Kingdom is one of the preeminent brands in youth recreation, and their skilled, seasoned team has captured significant market share of backyards across America through an effective distributor model. We will seek to preserve and enhance this channel, while opening Swing Kingdom to a new high-value institutional audience: SLED (state, local and education). Leveraging our two decades as operators in SLED, we intend to increase revenue and margins through a new sales channel direct to Parks & Rec departments and K-12 schools nationwide.”

Senior Managing Director Mergers & Acquisitions, Fred Zweifel with the support of Senior Vice President Julio Dominguez successfully closed the deal. Senior Managing Director Thomas Hamm established the initial relationship with Swing Kingdom.

“This is a great opportunity for Swing Kingdom to take advantage of the unique relationships PennSpring has developed over the years,” stated Zweifel.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit