Generational Equity Advises Sonic Soil Sampling in its Sale to Smith and Long

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Sonic Soil Sampling, Inc., to Smith and Long, LTD. The acquisition closed July 6, 2020 and details were not disclosed. 

Located in Vaughn, Ontario, Canada, Sonic Soil Sampling (Sonic) provides a variety of environmental and geotechnical services to its clients. Sonic places a strong emphasis on the quality of its work.  The Company offers its customers a cost-efficient and effective service to the environmental, geotechnical and mining sectors throughout the world, enabling them to conduct a more viable site assessment. Their reputation for quality, workmanship and a willingness to help their customers has been key to their success since 1981.

Since its inception in 1930, Smith and Long (located in Markham, Ontario, Canada) has built a reputation for service excellence by constantly refining and expanding its technical capabilities and by attracting and maintaining a professional and experienced staff of the highest possible caliber. Today, Smith and Long provides one of the most comprehensive service offerings in the industry, meeting the needs of a diverse clientele within virtually every facet of commercial, industrial, and institutional facilities. Some of the services they provide include: Electrical and mechanical services, engineering services, integrated automation & control systems, structured cabling, and safety & training programs.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Senior Managing Director, M&A, Mike Hammer, with support from Vice President Mergers & Acquisitions, Corey Painter, successfully closed the deal. Senior Managing Director Rick Buchoz established the initial relationship with Sonic.

“The synergies for the buyer and the motivation of the seller provided the strong values in this transaction,” said Hammer.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit