Generational Equity Advises Sage Communications in Sale to Mod Op

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Sage Communications LLC, to Mod Op LLC. The acquisition closed July 2, 2020 and details were not disclosed.

Located in Kansas City, Missouri, Sage Communications (Sage) is a creative marketing agency. Sage evolved from BCS Communications, which had been helping companies and organizations with their marketing communications efforts since 2003. Sage was recognized as one of Kansas City’s best small businesses and one of the recipients of the 2017 25 Under 25® Awards. Presented by Thinking Bigger Business Media, the awards are presented to 25 local businesses with fewer than 25 employees. Sage is a women-owned business and holds a Women’s Business Enterprise (WBE) certificate in the State of Missouri, the City of Kansas City, Mo., as well as the national Women’s Business Exchange National Council (WBENC).

Mod Op, headquartered in Miami, Florida has experts in B2C and B2B communications with deep industry experience in consumer and lifestyle products, energy, media and entertainment, technology and travel and hospitality. They have multiple locations including New York City, Dallas, Portland, Los Angeles and Panama City, Panama. Everything the Company does starts with an understanding of their clients’ marketing opportunities. Then they identify the unique methods to help them achieve those goals. That may mean launching a complete, integrated advertising and PR campaign, or tapping into some of their more specialized expertise for a given project.

“This new relationship provides tremendous benefits for both Sage’s clients and the Mod Op team,” said Leigh Ann Cleaver, former president of Sage. “From enhanced service offerings for current and future clients, to tremendous growth opportunities for employees, we are excited about our future as part of the Mod Op team.”

“Mod Op is continuing to add strategic acquisitions that expand our reach and add new and exciting clients – John Deere in the case of Sage,” said Eric J. Bertrand, CEO, Mod Op. “After our acquisition of MCC last year, which expanded our capabilities to a full-service offering, we continue to look for opportunities where we can bring that experience and success to other great clients.”

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Sloan Short, and assisted by Vice President, Mergers & Acquisitions, Jon LePage, successfully closed the deal. Senior Managing Director Doug Morrow established the initial relationship with Sage.

“We’re very pleased to bring these two power-house agencies together,” said Short. “It was the right time for both of them to join forces. It will be exciting to see their growth over the years to come.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit