Generational Equity Advises Reed Automotive Service in its Asset Sale to a Private Investment Group

By Generational Group


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the asset sale of its client, Reed Automotive Service, Inc., to a Private Investment Group. The transaction closed January 8, 2024.

Founded in 2011, Reed Automotive Service, Inc. (RAS), located in Indianapolis, Indiana, is a holding company of three MIDAS franchises that are premium providers of tire, automotive, and other related services and sales. The Company prides itself on uncompromising integrity and client relationships. Over the past 12 years, RAS has developed a vast database of loyal and long-term clients backed by the MIDAS brand.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Tom Poyser, a Generational Group Authorized Affiliate, with the support of Vice President, Madison Buckley, successfully closed the transaction. Senior Managing Director David Robinson established the initial relationship with RAS.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit