Generational Equity Advises ProCon, Inc. in its Sale to Empire Roofing Corporation of Canada

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, ProCon, Inc., to Empire Roofing Corporation of Canada. The acquisition closed July 2, 2020 and details were not disclosed. 

ProCon, located in Greensboro, North Carolina, is one of the supreme roofing contractors in the eastern United States. Since its inception in 1987, ProCon has established itself by providing top-quality products and excellent customer service. Staffed with some of the most experienced professionals in the industry and carrying more than eight million square feet of roofing experience with Carlisle membrane alone, ProCon has the knowledge, skill and expertise to meet the needs of any project, no matter what the size.

Headquartered in Windsor, Ontario, Canada, Empire Roofing Corporation of Canada specializes in commercial/industrial flat roofing projects from 1,000 – 1,000,000 square feet. They work with all types of businesses and have completed several projects for prominent brands like Lowe’s, Coca-Cola, Giant Tiger, McDonald’s, University of Western Ontario, Wayne Gretzky’s Winery and many more. Their projects span across Canada and the USA and they are able to offer customers a full suite of roofing services.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Alex Mironov, Vice President Mergers & Acquisitions, successfully closed the deal. Senior Managing Director Terry Stidham established the initial relationship with ProCon.

“The culture fit between Empire and ProCon was immediately evident. Both companies place the utmost value on customer satisfaction, which is evident in the high level of service each firm provides, as well as their numerous awards and recognitions. I’d call it a match made in heaven!” said Mironov.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit