Generational Equity Advises Plan Benefit Services in its Sale to The HILB Group

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Plan Benefit Services, Inc., to The HILB Group. The acquisition closed December 8, 2020 and details were not disclosed.

Plan Benefit Services, Inc. (PBS) is an employee benefits consulting, management and brokerage firm based out of West Columbia, South Carolina. Independently owned and operated since 1986 and built upon a tradition of integrity, industry leadership, and excellence. For over thirty years PBS has worked with some of the top employers to build, implement and manage everything from employee benefit programs to retirement services and more.

Located in Richmond, Virginia, The HILB Group provides the resources of a big insurance broker and the attentive, personal service of a small agency. Their values of trust, passion, integrity and growth drive their actions to benefit every client. HILB has all the bases covered for commercial and personal lines customers, from complex industrial insurance programs, to life protection for families. The Company was founded in 2009, has over 1,000 employees, and 100 locations in 20 states.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Senior M&A Advisor, Gene Gall, with the support of Vice President Mergers & Acquisitions, Alex Mironov, successfully closed the deal. Senior Managing Director Brian Hendershot established the initial relationship with PBS.

“Both the buyer and seller were a pleasure to work with, we were in the market in the end of June and closed in the first week in December,” said Gall.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit