Generational Equity Advises Pine Country in its Sale to WPW Holdings

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Pine Country, Inc., to WPW Holdings. The acquisition closed April 1, 2022.

Pine Country, Inc., located in Grand Junction, Colorado, is Colorado’s premier dealer on the Western Slope with multiple lines of recreational and utility trailers, specialty vehicles and custom truck-upfitting and fabrication. Pine Country was established in 1984 with a focus on vehicle sales and taken forward in 1989 by Ron and Nola Kissner. Mr. Kissner dramatically expanded the services and offerings of the Company, evolving into one of the top multi-line trailer and specialty vehicle dealers, and upfitting/fabrication shops on the Western Slope of Colorado.

Warren P. Walcher II and Nick Horrocks of WPW Holdings partnered in the acquisition of Pine Country. Mr. Walcher was a highly successful operator of a multi-location automotive service business, while Mr. Horrocks was the long-time General Manager of Pine Country. Their combined background includes high-level operations, marketing and management experience in the industry, and positions the Company for its next level of growth.

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham and his team, led by Senior M&A Advisor, Don Beezley, with support from Managing Director Mergers & Acquisitions, Chad Comroe, successfully closed the deal. Senior Managing Director Joe Van Voorhis established the initial relationship with Pine Country.

“Pine Country represented the opportunity to take an excellent operating platform with an outstanding reputation and apply operating, growth and product/service development strategies to take it to the next level as the premier operator in the Rocky Mountain region,” said Beezley.

Beezley added, “The Company’s quality facilities, trained personnel and operating resources give it the ability to deliver solutions to diverse industries at the highest level of quality and dependability.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit