Generational Equity Advises NewGen Energy in its Strategic Investment by Mars Equity Partners

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce that its client, A2B Development (dba NewGen Energy), has received a strategic investment from Mars Equity Partners. The investment was made on December 21, 2022.

NewGen Energy (NGE), located in Loomis, California, is one of the leading alternative energy system providers in California. NGE specializes in various alternative energy systems such as solar PV, energy storage, and backup power solutions for the agricultural sectors, commercial, industrial, as well as homeowners. 

The Company provides turnkey services, such as design and engineering, site assessment, financing, permitting, project management, installation, grid connection, 24/7 monitoring, asset management, and billing support. NGE uses proven technologies and techniques, enabling customers to achieve savings by substantially decreasing their utility costs. 

Located in Fremont, California, Mars Equity Partners (Mars) is an investment firm founded by operators who understand the complexities of starting, growing and selling a small business. When the Firm invests capital, they also send in exceptional talent to help run and scale the business. Mars knows that this business is only as good as its people: that’s why they take care of them. Mars doesn’t like financial engineering: that’s why they are thoughtful and intentional in their approach. The Firm knows that it takes years, often decades, to build a legacy: that’s why they nurture it.

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham, with support from Sr. Managing Director – Western Region, Lori Galloway, successfully arranged the investment.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit