Generational Equity Advises Mock Tire at South Park in its Sale to Parrish Tire & Automotive

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Mock Tire at South Park to Parrish Tire & Automotive. The acquisition closed July 1, 2021.

Mock Tire at South Park, located in Winston-Salem, North Carolina, and Mock Tire at Village, Inc. (“MT” or the “Company”) is a leading tire dealer and automotive repair station. The two locations are a part of a larger network of 12 other affiliated locations, which leverage volume discounts with vendors; however, it’s not a franchise or license arrangement and therefore has no costs or liability.

Parrish Tire & Automotive, a division of Parrish Tire Company, offers tire sales and related services, as well as a full suite of automotive maintenance and repair services to motorists across the Northwest Piedmont and foothills of North Carolina.

Headquartered in Winston-Salem, Parrish Tire Company was founded by Joseph Hewes Parrish as a single-location retail and commercial tire store in downtown Winston-Salem in 1946. Now in it is 75th year, the company remains headquartered in Winston-Salem with approximately 360 valued employees.

From Mr. Parrish’s first store, the company has grown into a network of locations designed to meet the needs of everyday consumers through its Parrish Tire and Automotive division, as well as commercial fleets, owner-operators, farmers, and construction equipment users, through its Commercial Tire and Service division, which also provides Bandag retreading, wheel refurbishment, foam fill, and 24/7 roadside service.

In addition, the company’s wholesale division operates distribution centers in North Carolina, South Carolina, Virginia, and Georgia, providing daily delivery of passenger, truck, farm, industrial and specialty tires to a wide variety of tire dealers and automotive service centers in twelve states. The company’s e-commerce division gives consumers outside of this footprint direct access to an expansive selection of both major brand and privately branded tires, while the recently launched mobile division provides a convenient delivery and installation option designed to meet the shifting demands of the modern consumer.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team, led by Senior M&A Advisor, Paul Fackler, with the support of Managing Director, M&A, Alex Mironov, successfully closed the deal. Senior Managing Director Terry Stidham established the initial relationship with Mock Tire.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit