Generational Equity Advises Handyman Ace Hardware in its Sale to Rocky’s Ace Hardware

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Handyman Ace Hardware, to Rocky’s Ace Hardware. The transaction closed April 1, 2022.

Located in Fairborn, Ohio, Handyman Ace Hardware (Handyman) is comprised of nine Ace Hardware locations within the greater Dayton, Ohio area, along with a main office and centralized warehouse. Founded in 1939, the Company has developed a broad, strong presence and market share within the region.

From one modest store initially to now 47 convenient locations throughout nine states, Rocky′s Ace Hardware (Rocky’s) is now one of the nation’s largest Ace dealers, known for expertise and great product selection in paint, hardware and lawn & garden. It is headquartered in Springfield, Massachusetts.

“It is very exciting for us to be expanding into a new state and continue the family-owned values and service Handyman customers have come to expect,” said Rocky’s President, Rocky Falcone. “We are also family-owned and share many of the same values as Handyman, including putting the customer first in all business actions.”

“David Grimes has helped continue his family legacy which was started 83 years ago by his grandfather,” Falcone continued. “Since my grandfather opened our first Rocky’s location in Springfield, Massachusetts, in 1926, our team has understood the importance of customer service and serving the communities we are part of.”

Falcone added, “We are excited to continue the legacy that the Grimes family has created within these neighborhoods. We plant roots in each of our neighborhood locations and intend to maintain this community focus in our Ohio stores. We’re excited to be part of the greater Dayton community.”

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Managing Director, Mergers & Acquisitions, Jerry Yocum, with the support of Managing Director, Mergers & Acquisitions, Ryan Johnson, successfully closed the transaction. Senior Managing Director Rick Buchoz established the initial relationship with Handyman.

“The transaction was between two longtime associate dealers and friends. It was a very smooth and pleasant transaction to be involved in,” said Yocum.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit