Generational Equity Advises Global Research Group in its Investment by Associates International

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the investment by Associates International in its client Global Research Group, Inc. (dba Prospect Direct). The transaction closed December 28, 2021.

Located in Dallas, Texas, Global Research Group (GRG) is one of the fastest-growing lead generation companies serving top quality leads to a variety of high-ticket clients in the franchising, education, and wealth management verticals. The Company helps businesses find financially capable candidates to grow their brand or organization. The Company has delivered over 15,000 leads, run hundreds of campaigns, and is now one of the fastest-growing lead generation companies in the world.

Associates International (Ai) is located in Wilmington, Delaware. Ai’s Marketing Implementation Solutions helps customers drive revenue and deliver value through print and digital communications. Born out of their long-standing CORE-4 services of printing, direct mail, cloud and wide-format, Ai executes the various elements of branding strategies using the latest digital marketing innovations and top-of-the-line pressroom equipment.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team, led by Senior M&A Advisor, Cory Strickland, with support from Vice President, M&A, Jacob Mangalath, successfully negotiated the investment by Ai. Senior Managing Director Brian Hendershot established the initial relationship with GRG.

“As the M&A Advisor and as a user of the services of Prospect Direct, I am thrilled to have been able to find the right investor and partner for the company which will help provide the capital and resources to continue on the incredible growth trajectory,” said Strickland.

He added, “I can’t wait to see how the company advances in the coming years.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit