Generational Equity Advises Fritsch Equipment Corporation in its Sale to a Local Group of Private Investors (led by SLK Finance and in Partnership with Ron Fritsch)

By Generational Group


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Fritsch Equipment Corporation to Private Investors. The transaction closed February 29, 2024.

Located in De Pere, Wisconsin, Fritsch Equipment Corporation (Fritsch) manufactures its own line of branded farm equipment, and also carries farming equipment from other brands to ensure a wide range of product offerings for its clients.

The Company has earned a stellar reputation for its “Fritsch” branded products, including the Forage Facer (the Company’s cornerstone product), Hi-Dump Bucket, Push AwayTM Grapple, Power Bedding Groomer, Hutch Front, Poly Calf Stall, Poly VeyorTM, Feed Plows, Bale Mover, Brush Grapple, Bucket, and Sand Leveler.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, Stephen Dinehart, a Generational Group Authorized Affiliate, with the support of Vice President, M&A, Lance Thomsson successfully closed the transaction. Executive Managing Director, Rick Buchoz established the initial relationship with Fritsch.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit