Generational Equity Advises Five Star Restoration & Construction in its Sale to Kustom US

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Five Star Restoration & Construction, Inc. (Five Star) to Kustom US, Inc. (Kustom). The transaction closed on 12.31.21.

Founded in 1989, and located in Sacramento, California, Five Star began as a carpet cleaning service and has since grown into a full-service, emergency services provider for water, smoke and fire damage, as well as reconstruction for residential and commercial properties. Their legacy is built on an unparalleled work ethic and wide breadth of expertise, fueled by repeat business, referrals and long-standing relationships within the Sacramento and Solano County community.

Given the best-in-class leadership exhibited by owners, Brenda Gallion and Aaron Provencal, and the talent observed within the team behind them, all current staff will remain in place through the transition. As the newest division of Kustom, Five Star will leverage its strong local ties and existing momentum to amplify the national Kustom brand, and in turn, gain access to the full gamut of corporate resources – upward mobility, outstanding employee benefits and operational security.

Founded in 1968, and located in Longwood, Florida, Kustom is a nationally acclaimed and industry-leading property restoration firm that provides unparalleled services to local, regional and national clients. Kustom has demonstrated a deep understanding of operations to consistently exceed client expectations and continues to grow into one of the most adaptive, customer-focused property restoration companies in North America.

As part of their strategic long-term plan, Kustom is planning to continue a series of acquisitions and partnerships that will help them accelerate their brand recognition and customer reach in North America.

“Five Star brought a tremendous and infectious energy to every conversation leading up to this decision,” states Andrew Zavodney, CEO of Kustom. “From the beginning, it’s been apparent that Five Star and Kustom align not just in strategy and functional strengths, but also in company culture and the way we conduct business – which I argue is the most important aspect of a business integration of this magnitude.”

“We couldn’t have asked for a better partner than Kustom, and we know this is the right decision for the business and for the team we’ve built here,” said Aaron Provencal. “With Kustom’s corporate backing, we will not only be able to expand our footprint on the commercial side of the business, but also empower our team to learn new skills and broaden their knowledge base – a win-win for everyone.”

“Five Star deserves to go to the next level,” says Brenda Gallion, owner of Five Star. “And I’m confident Kustom will be the one to take us there. There are good things on the horizon for both parties, and we’re eager to begin the next chapter in our story.”

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham, with support by Sr. Managing Director – Western Region, Lori Galloway, closed the transaction. Executive Managing Director Tom Braun established the initial relationship with Five Star.

“This acquisition provides Kustom with a significant increase in their footprint in the California market,” said Crisham.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit