Generational Equity Advises Elements Massage Franchisee in its Sale to Private Investor

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Peaceful Massage, Inc. (dba Elements Massage Phoenix-Camelback), to a Private Investor. The acquisition closed January 18, 2023.

Founded in 2014, Elements Massage Phoenix-Camelback (EMPC) operates an Elements Massage therapy studio franchisee. Services are provided to individuals at both member and non-member rates. Gift cards are also offered. Membership fees are collected monthly by ACH and provide members a monthly massage at a discounted rate, with more sessions available at discounted rates should the client desire. Payments for non-member therapy as well as for additional member therapy sessions are collected at the time of service.

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham, and his team, led by Senior M&A Advisor, Chuck Canli, with support from Managing Director – M&A, Chad Comroe, successfully closed the deal. Executive Managing Director Thomas Braun established the initial relationship with EMPC.

“This was the perfect acquisition for the Buyers. It fit nicely into their portfolio of operating companies. Our client was able to smoothly transition into retirement. Congratulations to all!” said Canli.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit