Generational Equity Advises East Annrook Party Store in Sale to a Private Investor

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, East Annrook Party Store to a Private Investor. The acquisition closed April 9, 2019 and details were not disclosed.

East Annrook Party Store, opened in 1994, and located in Lapeer, Michigan is a retailer of beer, wine, and liquor items. The buyer is an individual investor located in the same area as East Annrook Party Store.

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss and his team, led by Managing Director Jerry Yocum with support from Managing Director Ryan Johnson, successfully closed the deal. Senior Managing Director Thomas Hamm established the initial relationship with East Annrook Party Store.

“This transaction took a long time as it was an SBA transaction and the Government shutdown affected the timing, but both clients kept trying and pushing it to the finish line,” said Jerry Yocum. “The sellers are now able to retire full-time and are happy to have the transaction complete.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit