Generational Equity Advises Don & Roy’s Cycle Shop in its Sale to Action Power Sports

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client Don & Roy’s Cycle Shop, Inc. (dba Don & Roy’s MotorSports) to Action Power Sports, Inc. The transaction closed April 1, 2022. 

Founded in 1958, Don & Roy’s MotorSports (DRM) is a motorsports dealership located in Brookfield, Wisconsin. The Company operates through three major internal profit centers: new and used sales, parts and accessories, and service. 

DRM offers an extensive selection of new and pre-owned inventory including the following: Motorcycles (Honda, Polaris, and Yamaha), ATVs (Can-Am, Honda, Kawasaki, Polaris, and Yamaha), Utility Vehicles (Can-Am, Honda, Polaris, and Yamaha), Personal Watercraft (Kawasaki, Sea-Doo and Yamaha), Snowmobiles (Polaris, and Ski-Doo), and Triton Trailers. The Company also has an outstanding selection of OEM Ski-Doo, Polaris, Yamaha, HJC, Klim, Can-Am, and aftermarket clothing, parts and accessories. 

Action Power Sports (APS) is a premier powersports dealership in Waukesha, Wisconsin. APS dealer carries all leading products, from Can-Am and Polaris ATVs to Honda motorcycles and Ski-Doo snowmobiles. Their new UTV showroom and used motorcycle inventories are filled with vehicles from all the leading brands such as Sea-Doo, KTM and Yamaha. APS is a dealership that specializes in providing thrills year-round with their unparalleled powersports sales.

Additionally, their powersports financing department helps clients secure an affordable ride. With multiple motorcycle credit options and ATV financing plans, the APS team can help lock down competitive rates on all leading models. 

APS also has a leading powersports service center and motorsports parts department. From snowmobile repairs to ATV accessories for sale and UTV parts installations, the technicians at APS will keep any vehicle running like new. 

Generational Equity Executive Managing Director of M&A – Central Region, Michael Goss, and his team led by Senior M&A Advisor, Stephen Dinehart, with the support of Managing Director, Mergers & Acquisitions, Ryan Johnson successfully closed the transaction. Senior Managing Director, Rick Buchoz established the initial relationship with DRM.

“The transition of Don and Roy’s to Action Power Sports is the successful transition of a great family business to new ownership for the benefit of their loyal employees and customers,” said Dinehart.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit