Generational Equity Advises Directional Advertising Solutions in its Sale to JAL Equity

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Directional Advertising Solutions, Inc. (dba DAS Group) to JAL Equity. The acquisition closed November 30, 2021.

Located in Weston, Florida, DAS Group is a digital marketing firm specializing in local digital marketing programs for franchise organizations and national and regional multi-location brands.

The Company excels at employing first-class technology to deliver client goals, while never losing sight of the people who use it. As a certified Google Premier Partner and Yelp Partner, DAS Group is an expert at lead generation by utilizing interactive advertising, search engine marketing and local search engine placements, custom applications, web development, and online yellow pages.

DAS Group offers customized solutions to clients’ unique lead generation and marketing efforts and does not offer a “one-size-fits-all” solution. Clients have different needs and objectives that allow the Company to utilize the many options at its disposal to help achieve measurable results.

Located in Sarasota, Florida, JAL Equity (JAL) is an owner and operator of Direct Marketing Businesses. They are focused on acquiring small businesses and operating them profitably over the long term. They offer flexible acquisition solutions to sellers and partner with experienced executives to build great companies.

JAL typically focuses on acquiring companies in the following industries:

  • Commercial Printing
  • Sign Manufacturing & Installation
  • Screen Printing & Promotional Products
  • Direct Mail
  • Data Services
  • Lead Generation

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team, led Sr. Managing Director Mergers & Acquisitions, Terry Mackin, with the support of Vice President, M&A, Tristan Keeffe, successfully closed the deal. Senior Managing Director Roger Dean established the initial relationship with DAS Group.

“The two partners were looking for different things from an exit strategy, one planning to retire and the other continuing to be involved in the business. JAL provided the perfect opportunity for both to realize their goals,” said Mackin.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit