Generational Equity Advises Direct Millwork in Sale to Builders’ General Supply

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Direct Millwork, LLC, to Builders’ General Supply. The acquisition closed February 19, 2020 and details were not disclosed.

Located in Washington, New Jersey, Direct Millwork, LLC (DM) is a building material supplier specializing in interior and exterior millwork products. The Company supports its product offering with in-house assembly and light manufacturing capabilities, as well as onsite take-off and project management experience.

Builders’ General Supply (BGS), located in Little Silver, New Jersey, is a building material supply company. Builders’ General was incorporated in 1931 with its first location in Cranford, New Jersey. The Company now has seven locations throughout the state of New Jersey and employs over 140 people.

BGS’ President, Philip Shaheen, commented “This opportunity is a definite ‘win-win’ for both DM and BGS and offers significant growth opportunities. DM’s millwork and door shop operations will compliment BGS’ millwork and door shop operations in its Freehold branch location, and also expand DM and BGS’ customer base and market, while also providing a broader offering of products to DM’s existing customers.”

DM’s products and services include interior doors, moulding, windows, exterior doors, hardware, and specialty products. DM’s primary delivery area is Central and Northern New Jersey, along with the Lehigh Valley in Pennsylvania and the entire northeast. BGS’ primary delivery area is Monmouth, Ocean, and Middlesex counties in New Jersey, along with some northern New Jersey locations and Staten Island in New York.

“DM brings excellent processes and an established, customer base. This acquisition gives us a unique opportunity to provide increased synergies within our company culture, while at the same time allows us both to continue to maintain strong relationships with our loyal customer base throughout New Jersey and surrounding areas,” added Shaheen.

“BGS is a highly regarded company in this region of the country. United by a common business culture, joining BGS makes perfect sense and will improve DM’s business growth opportunities and expand the products offered to our existing customers,” said Kevin Kuchova and Tom Snyder, Partners at DM.

Generational Equity Executive Managing Director of M&A – Eastern Region, David Fergusson’s team, led by Senior M&A Advisor Gene Gall, and supported by Vice President Cory Painter, successfully closed the deal. Senior Managing Director Thomas Hamm established the initial relationship with DM.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit