Generational Equity Advises BuzzWord in its Sale to BW ESG

By Generational Equity

03/01/2021

Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, BuzzWord, Inc., to BW ESG LLC. The acquisition closed January 5, 2021.

Located in Kensington, Maryland, BuzzWord is a boutique consultancy firm providing environmental, social, and corporate governance (“ESG”) reports. It also provides sustainability and corporate responsibility strategy, disclosure reports, and communications services to major and mid-market publicly- and privately-owned firms. Buzzword’s current clients include several Fortune 100 and other large businesses and not-for-profit corporations.

BW ESG, located in Greenwich, Connecticut, is a platform that develops and acquires scalable solutions for leaders in the environmental, social and governance field.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Senior M&A Advisor, Jerry Cohen, with the support of Vice President, Mergers & Acquisitions, Corey Painter, successfully closed the deal. Senior Managing Director Thomas Hamm established the initial relationship with Buzzword.

“Leah Haygood, President of BuzzWord, was a pleasure to represent. Her intellectual acumen and high-emotional intelligence will serve BW ESG well as she continues to lead the charge in growing the company,” said Cohen.


About Generational

Generational Group, headquartered in Dallas, Texas, is a leading, award-winning full-service M&A advisory firm. With over 300 professionals across 15 offices in North America, the company helps business owners unlock the full value of their businesses through a comprehensive suite of advisory services. These include strategic growth consulting, exit planning education, business valuation, value enhancement strategies, M&A advisory, digital solutions, and wealth management.

The M&A Advisor named Generational Group Investment Banking Firm of the Year in 2016, 2017, 2018, 2022 & 2024. They also awarded us Valuation Firm of the Year and M&A Consulting Firm of the Year in 2022 and 2023. For more information, visit: https://www.generational.com.