Generational Equity Advises BuzzWord in its Sale to BW ESG

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, BuzzWord, Inc., to BW ESG LLC. The acquisition closed January 5, 2021.

Located in Kensington, Maryland, BuzzWord is a boutique consultancy firm providing environmental, social, and corporate governance (“ESG”) reports. It also provides sustainability and corporate responsibility strategy, disclosure reports, and communications services to major and mid-market publicly- and privately-owned firms. Buzzword’s current clients include several Fortune 100 and other large businesses and not-for-profit corporations.

BW ESG, located in Greenwich, Connecticut, is a platform that develops and acquires scalable solutions for leaders in the environmental, social and governance field.

Generational Equity Executive Managing Director, M&A-Technology Practice Leader, David Fergusson, and his team led by Senior M&A Advisor, Jerry Cohen, with the support of Vice President, Mergers & Acquisitions, Corey Painter, successfully closed the deal. Senior Managing Director Thomas Hamm established the initial relationship with Buzzword.

“Leah Haygood, President of BuzzWord, was a pleasure to represent. Her intellectual acumen and high-emotional intelligence will serve BW ESG well as she continues to lead the charge in growing the company,” said Cohen.

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit