Generational Equity Advises Bullet Tools in Sale to Marshalltown Company

By Generational Equity


Generational Equity, a leading mergers and acquisitions advisor for privately held businesses, is pleased to announce the sale of its client, Gunntech Manufacturing, Inc. (dba Bullet Tools), to Marshalltown Company. The acquisition closed September 19, 2019 and details were not disclosed.

Bullet Tools, located in Hayden, Idaho, manufactures tools that are used to cut flooring, siding and insulation. The Company is recognized as the pioneer and world leader in fixed-blade cutting tools for the construction industry. The Company has earned a global reputation for the EZ and Magnum dust-free installation tools that improve efficiency, accuracy and safety in the flooring, siding and insulation categories. Bullet Tools has a national presence and also exports many products to Australia, New Zealand, Canada, Iceland, Germany, Japan, Russia, and the United Kingdom, with additional markets seeking its expertise.

Located in Marshalltown, Iowa, Marshalltown is an industry-leading manufacturer of construction tools and equipment. The purchase of Bullet Tools further solidifies Marshalltown’s position as a leader in the flooring and tiling trades with the additional benefit of offering quality products to the siding and insulation industries. The acquisition fits into Marshalltown’s strategy of providing professionals with the best, most innovative products. By purchasing Bullet Tools, Marshalltown expands its product offerings and reinforces its already strong position in the industry.

“Our purchase of Bullet Tools complements everything we’ve built here at Marshalltown,” said Joe Carter, President and CEO. “Their brand recognition, customer loyalty, innovation and, above all, quality products, made them a natural fit. We plan to grow that reputation and provide our dealers, distributors, and customers with an even stronger line of flooring and tiling products.”

Generational Equity Executive Managing Director of M&A – Western Region, Stephen Crisham’s team, led by Sr. Managing Director Mergers & Acquisitions Fred Zweifel, and supported by Managing Director-Western Region Lori Galloway, successfully closed the deal. Executive Managing Director Tom Braun established the initial relationship with Bullet Tools.

According to Zweifel, “Bullet Tools’ innovative fixed-blade cutting tools were a natural fit with Marshalltown’s full line of flooring trade construction products.”

About Generational

Headquartered in Dallas, Generational is one of the leading M&A advisory firms in North America.

With more than 350 professionals located throughout 17 offices in North America, the companies help business owners release the wealth of their business by providing growth consulting, merger, acquisition, and wealth management services. Their six-step approach features strategic and tactical growth consulting, exit planning education, business valuation, value enhancement strategies, M&A transactional services, and wealth management.

The M&A Advisor named the company Investment Banking Firm of the Year three years in a row, Valuation Firm of the Year in 2020, and North American Investment Bank of the Year in 2022 as well as Consulting Firm of the Year. For more information, visit